Online learning from an accredited institution
Digital Marketing Professional Course
Digital marketing is in a constant state of flux. While the foundational principles remain constant, staying on top of your game requires keeping up with the trends and constant new developments. This course will take you from a competent digital marketer to an expert in the field. Learn how to take your digital marketing strategies to the next level, become more adept at mastering the algorithms and quirks of tech platforms, and ultimately drive greater ROI.
This “Rolls Royce” of Digital Marketing courses will take you from “competent” to specialist. You’ll gain an in-depth understanding of how to create powerful digital marketing strategies, campaign planning, and strategic implementation that will get you the results you want.
“It’s been an incredible experience. This course has opened my mind to so many new ideas and I feel confident about my abilities moving forward. The Red & Yellow course coordinators are helpful and ready to assist with any queries you have. I highly recommend this course if you want to improve your marketing skills, step up your game, or get in line with industry standards.”
Nadine Botes
Ogilvy – Senior Creative Specialist in Retail Marketing and Advertising
Take your marketing career to the next level with this flagship Certificate.
Designed by leading industry experts and experienced marketers, this 15-week course will expand your knowledge and expertise in SEO, UX Design, Social Media Marketing, Analytics, and Community Management. You’ll gain valuable skills to master algorithms of tech platforms and drive greater ROI for your business.
Get this industry-respected Certificate to set you apart in the ever-changing digital world.
What you’ll learn
- Devise more powerful digital marketing strategies
- Plan and execute more powerful and successful campaigns/outcomes
- Understand and conquer the shifts and nuances of channels and platforms
- Strengthen your skills in UX design, Social Media Marketing, SEO, community management and analytics
Who should take this course?
- Anyone seeking career-advancing skills, and who wants to stay on top of trends and shifts
- Digital Marketing professionals looking to safeguard their career success prospects
- Traditional marketers wanting to expand their perspective of ‘digital’ versus ‘traditional’
- Small business owners and niche teams wanting to enhance their digital marketing skills
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Course curriculum:
Section 1: Strategy
Market Research
- Understand the importance of market research
- Conduct strategic market research
- Understand your audience and target market
- Apply behavioral economic insights to your DM strategy
Digital Marketing Strategy
- Craft a digital marketing strategy
- Choose the right tactics to implement that strategy
- Determine your target audience
- Plan an effective digital marketing campaign
How SEO Affects Your Digital Marketing Strategy
- Understand the complexities of SEO, and how to achieve high rankings for your website
- Know what’s required for websites to maximize search engine visibility
- Choose the right metrics for measuring your SEO initiatives
- Appreciate the importance of optimized content to ensure visibility
The Importance of UX for Your Digital Marketing Strategy
- Understand why designing with the user in mind is critical to your business and digital marketing campaigns
- Oversee the development of user-friendly digital assets, leading to improved conversions and brand affinity
- Manage the design of digital experiences that make customers more likely to reach positively to your brand, and increase efficiency and positive outcomes
Tracking & Analytics
- Understand the importance of tracking for campaign optimization
- Select appropriate metrics and benchmarks
- Use analytics tools to track website and campaign performance
- Manage and monitor content produced
- Generate data reports that underpin optimization and strategic decisions
Optimising your Campaigns
- Understand why optimization is integral to your campaigns
- Conduct effective campaign testing
- Manage your bids to maximize your ad campaign budgets
- Optimise your digital content
- Optimise your website’s performance
- Optimise the performance of different types of ad campaigns
- Optimise social media platforms for the best performance
Section 2: Advertising
Search Advertising
- Set up accounts and use paid search products
- Understand how quality score and ad rank affect ad position
- Select appropriate keywords for your campaign
- Target your campaigns to the audiences’ position in the purchase funnel
Display Advertising
- Explain what display advertising is
- Describe and perform programmatic buying
- Use your media strategy to inform your campaign plan
- Target your ads to ensure maximum response
- Execute your creative
Social Media Advertising
- Create a social media ad that suits your audience, your objectives, and your brand
- Use best practices for a number of platforms to create ads that resonate
- Optimise your social media ads
Section 3: Content Marketing
Content Marketing & Value
- Explain why content marketing is an important marketing avenue for your business
- Define your brand specifically enough to help guide your content development
- Understand your target audience well enough to guide what content you create
- Start to implement content marketing
Content Planning
- Create an effective content creation and distribution plan to ensure you’re distributing your content in the right places, at the right time
- Conduct a content audit to see where your business and its content stands
- Capitalise on a series of powerful online and offline channels to spread your Content
Creating Content
- Understand how brand content is planned and created
- Use digital copywriting techniques and persuasive language
- Create content for social media
- Create blogs, podcasts, and videos
Section 4: Digital PR
Digital PR, CRM & Crisis Management
- Create a community management strategy
- Conduct reputation and crisis management strategies
- Set up social media for customer service
Section 5: Research Project
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
About Red & Yellow
Creative thinking is the most important skill. Artificial Intelligence and robots are going to replace some of the jobs we know today.
Red & Yellow is the business school where talented people go to develop the career skills they need to thrive in this digital world.
R&Y unlocks creative thinking to build brilliant careers and organisations using Commercial Logic and Creative Magic.
We are vision-led and values-driven and we are developing the next generation of changemakers, creators and innovators.
We believe creative thinking is the most important skill of the future and it must be supported by uniquely human abilities such as leadership, adaptability and social intelligence.
We are a Creative School of Business that provides you with the commercial logic to grow successful organisations and more importantly the creative magic to set them apart.
We are teaching the great creators, inventors, leaders and entrepreneurs for the 21st Century.
We will be the most creative business school in the world.
