Online learning from an accredited institution
Social Media Marketing Course
Heighten engagement, amplify ROI, increase exposure, and reach new audiences. This 10-week online course from Red & Yellow will take your social media from conventional to compelling by teaching you a range of practical tools, strategies, and valuable tactics.
You will gain a wealth of skills and knowledge through highly practical coursework.
“I am absolutely loving this course and am pleased to report that I am trying out new things on my own Facebook business profile and have seen an increase in reach, engagement and bookings!”
Katie Dijzel
Owner of Green Room Guest House
Red & Yellow design courses are made to future-proof your career
This 10-week online course is designed to introduce you to effective social media marketing for your brand or business. It’ll give you a practical understanding of the latest in social media platforms, advertising, best practices, tactics, and strategies that you can immediately implement.
You will learn how to:
- Develop content for your brand.
- Create a content calendar.
- Implement social advertising campaigns.
- Use all major platforms.
- Gain business intelligence and develop loyal fans.
- Manage communities and use social media for customer.
- Measure and optimize your efforts using data analytics.
Who should take this course?
- Anyone who wants an excellent grounding in social media marketing
- Aspiring or current social media marketers, community managers, brand managers, customer service or PR executives, entrepreneurs, and content marketers
- Digital marketers aiming for a professional understanding of social media marketing techniques and global best-practice principles
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognize Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Course curriculum:
Introduction to Social Media
- Explain how social media integrates with other channels
- Justify the need for social media for your business
- List the business objectives social media can help you achieve
Strategy and Planning
- Write SMART marketing objectives
- Select platforms
- List differences between major platforms
- Optimise brand presence
Implementation: Content (Over 2 weeks)
- Explain content marketing
- Create a content plan
- Create optimized content for major social media platforms
Paid Advertising on Social Media (Over 2 weeks)
- State what kind of objectives can be pursued using social media advertising
- Explain the objectives, ad types, and targeting options available on major social media platforms
- Advertise on social media
Implementation: Community Relationship Management
- Create a community management strategy
- Conduct reputation management strategies
- Set up social media for customer service campaign
Reporting and Analytics
- Draw on different methods of calculating social media ROI
- Use analytics tools for major social media platforms
- Report the right results to the right people
- Optimise social media platforms for the best performance
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
About Red & Yellow
Creative thinking is the most important skill. Artificial Intelligence and robots are going to replace some of the jobs we know today.
Red & Yellow is the business school where talented people go to develop the career skills they need to thrive in this digital world.
R&Y unlocks creative thinking to build brilliant careers and organisations using Commercial Logic and Creative Magic.
We are vision-led and values-driven and we are developing the next generation of changemakers, creators and innovators.
We believe creative thinking is the most important skill of the future and it must be supported by uniquely human abilities such as leadership, adaptability and social intelligence.
We are a Creative School of Business that provides you with the commercial logic to grow successful organisations and more importantly the creative magic to set them apart.
We are teaching the great creators, inventors, leaders and entrepreneurs for the 21st Century.
We will be the most creative business school in the world.
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The internet has changed how we see and engage with media. We can now collaborate, publish, and share content and ideas much more easily than ever before, in real time, and with people all over the world. All this online sharing and collaboration is facilitated by social media.
Social media has become an integral part of modern-day life. It is virtually impossible to engage in online activity without experiencing it in one way or another.
To succeed in social media, you need to understand the various platforms available to you, which objectives social media can help you to achieve, and how to create a strategy using social media to reach these goals. This chapter will walk you through some of the larger platforms, and the following chapter on social media strategy will demonstrate how to use social media strategically to achieve your marketing objectives.