Online learning from an accredited institution
Graphic Design Beginner With Adobe Illustrator Course
Are you looking to make yourself more marketable and build sought-after skills while expressing your creativity? This course from Red & Yellow will set you apart with both theoretical knowledge and hands-on application using Adobe software. With it, you’ll find yourself with a marketable and practical skill-set that’s in demand across industries.
Included in the Course: a FREE Adobe Illustrator Creative Cloud Licence so that you can easily master the software.
Free Adobe Illustrator licence worth R721 included, accessible throughout your course
Free Adobe Creative Cloud licence worth R721 included, accessible throughout your course
“I was looking to enhance my creativity because I’m an artist by profession and I wanted to do more than just Desktop publishing. Throughout the course, I got more than I expected, and now I’m very confident in the work that I produce.”
Khuty Ngqayimambana
Desktop Publisher at Black Khaki
Are you looking to make yourself more marketable and build sought-after skills while expressing your creativity? This course from Red & Yellow will set you apart with both theoretical knowledge and hands-on application using Adobe software.
With it, you’ll find yourself with a marketable and practical skill set that’s in demand across industries.
You’ll master the basics of graphic design by learning about the elements and principles of design, colour theory, and typography. You’ll put this into practice using Adobe Illustrator by designing a logo and corporate identity, creating layouts (poster and ad), and use your digital design skills to create social media images.
You’ll also gain a contextual understanding of the history of graphic design, the stylistic movements, and the famous designers who made an impact.
INCLUDE IN THE COURSE: a FREE Adobe Illustrator Creative Cloud Licence so that you can easily master the software.
Red & Yellow design courses are made to future-proof your career
Our 16-week course delves into all the fundamentals you’ll need to be a graphic designer. Learn about all aspects of design; historical, theoretical, and practical. You’ll master the basics with a foundational understanding of the elements and principles of design.
You’ll also be well on your way to having your own creative portfolio.
What you’ll learn
- Master the basics of graphic design principles and applications
- Learn about the elements and principles of design, colour theory, typography, and how to pick the perfect font
- Be able to put this knowledge into practice using Adobe Illustrator by designing a logo, corporate identity, poster design, and other layouts
- Be able to apply what you’ve learned to digital design for social media
- Gain a contextual understanding of the history of graphic design, stylistic movements, and the famous designers that made an impact
Who should take this course?
- Traditional print-based graphic designers who want to up their digital game
- Marketing, writers, or DTP operators – tired of seeing bad design or wanting to improve their briefing/art direction skills
- Small business owners and start-ups who have a conceptual or creative mindset and know they could do it themselves if they had the technical skills and knowledge
- Influencers, bloggers, and social media content producers who want to create astounding graphics
Pre-course Requirements:
- Our course is different in that it provides a robust introduction to both essential elements and principles of design, based on our extensive experience of (and reputation for) producing incredible designers from our fulltime programs
- So, know that you’ll be learning from the best
- But also, that this course isn’t for everyone
Here’s a quick checklist of who is best suited, and what is needed to get the maximum benefit.
Who?
- While this is an introductory course, it’s also designed to test whether you have the attributes needed for this discipline
- Like drive, determination, and self-motivation
You’ll need:
- A passion for creativity, a love of design, and an eye for detail
- The commitment to self-study and factor in weekly deadlines
- A basic understanding of computers and the ability to learn new software
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognize Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Course Curriculum:
The first week is dedicated to orientation. Students familiarise themselves with the online learning platform (virtual classroom) and meet the humans there to support them.
- Install Adobe Illustrator and start working through the Ebook and Tutorials.
INTRODUCTION TO ADOBE ILLUSTRATOR
Work through a short introductory module to familiarise yourself with the Adobe interface and foundational tools. – Work though some of your first tutorials.
HISTORY OF GRAPHIC DESIGN
- The history through the ages, the global influences and development of graphic design, and how it applies today
- A basic knowledge of graphic design styles and designers who impacted the field
DESIGN PROCESS & IDEATION
- Understand the steps in the design process (how to unpack the brief)
- Learn ideation techniques and the tools to generate the best creative ideas
- Implement the design process steps in a process file
COLOUR THEORY
- Understand colour terms, schemes and how to mix them
- Be able to combine colours into a visually pleasing colour scheme
- Use colour to create a sense of space (background and foreground)
- Know the difference between colour for print and web
THE PRINCIPLES AND ELEMENTS OF DESIGN
- Describe, identify and create examples of key design elements.
- Understand the elements of design (line, colour, shape, texture)
- Learn the importance of the principles of design (movement, balance, symmetry, asymmetry, unity, emphasis, proportion, white Space, repetition)
- Use the knowledge of the elements and principles to create visual hierarchy
TYPE AND LAYOUT
- Recognize different typographic fonts styles and their appropriateness in the built
environment - Effectively combine type and visual in a layout
- Demonstrate a good basic knowledge of type terminology
- Combine the basic skills of kerning, leading in a typesetting exercise
- Scamp up rough layouts with type variations by hand and digitally
- Develop the rationale for design solutions
LOGO DESIGN AND CORPORATE IDENTITY
- Understand all the elements that go into designing a logo
- Conceptualize an identity for a new brand
- Know how to create icons and combine type and image to create an effective logo
- Design stationery for a brand in line with the identity
DESIGN FOR SOCIAL MEDIA
- Know how to design for social media
- Understand trends and best practices when designing for social media
- Learn how to follow brand guidelines when creating social media collateral clients
- Develop your own personal branding on social media
- Create templates for images applicable to all social media channels
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
About Red & Yellow
Creative thinking is the most important skill. Artificial Intelligence and robots are going to replace some of the jobs we know today.
Red & Yellow is the business school where talented people go to develop the career skills they need to thrive in this digital world.
R&Y unlocks creative thinking to build brilliant careers and organisations using Commercial Logic and Creative Magic.
We are vision-led and values-driven and we are developing the next generation of changemakers, creators and innovators.
We believe creative thinking is the most important skill of the future and it must be supported by uniquely human abilities such as leadership, adaptability and social intelligence.
We are a Creative School of Business that provides you with the commercial logic to grow successful organisations and more importantly the creative magic to set them apart.
We are teaching the great creators, inventors, leaders and entrepreneurs for the 21st Century.
We will be the most creative business school in the world.
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